Google will track users of iPhone and Android


Google Will he sweep the French specialists in audience measurement such qu'eStat Xiti or with its service 100% free? If the threat is already there for small sites, it could still get into power. Indeed, the new features in the latest version of Google Analytics will make this tool more appropriate for large sites, évoluan to better address a new category of users: the followers of the mobile Internet.


The mobile user path

Potentially it was possible to monitor any user visiting a Web site from your mobile, except those which he can not execute JavaScript code. A default now remedied by a new technical solution: a small server module (called a snippet) soon offered for download and post on servers script type PHP, Perl, JSP and ASPX. No need to use JavaScript when the page: this little piece of code executed at the Web server that will communicate the attendance data to Google Analytics. Google will also increase its development for mobile as it will soon be possible to track users of iPhone and Android applications since even Google Analytics. A development kit (SDK) and documentation are available for application developers even before the service is launched (soon).

Advanced features of treatment outcomes

Other major developments in the service analytics, Google Analytics focuses on advanced analytics. One can eg filter the data based on thresholds: display only pages that have reached at least 25 visits, or those whose bounce rate is below 30%. This filtering, combined with PivotTables emerged earlier this year, make Google Analytics a tool increasingly close to those found in spreadsheets or corporate decision-making tools. Like a platform for managing marketing campaigns, we can define goals in Google Analytics. Two new criteria emerge: the time spent on the site by users and the number of pages per visit. In order to facilitate the sharing of traffic information in the company, reports results may be shared by simple exchange of URLs. One wonders, however, that Google does not search here complementarity with its Google Apps.

A generation of intelligent alerts

Finally, a new feature, called Intelligence Analytics, is allowing webmasters to identify unusual data traffic. An algorithm goes back automatically spreads the most significant form of warning. The webmaster has to move a cursor to set the alert level system. It then automatically generates these alerts, either on site traffic on one day, the week or month.