Twitter, new hunting ground for Bing and Google


In the hunt for tweets, these short messages of 140 signs left by the followers of the most famous in microblogging site, Bing has taken a step ahead of Google. The search engine from Microsoft integrates its results in the son of Twitter users. And in real time. At this stage, the option is available on the U.S. version of the site from a dedicated page. It is thus possible to have an overview of all the trade community on the latest news, like the arrival of Windows 7, for example. "You can now find everything that people say on the Web about the news of your favorite celebrity, sports teams or local anything else that you are using Twitter to stay current," explains on a blog editor.
By default, Bing offers a selection of tweets. The opinions of the members having the largest community (followers of the home language), appear at the top of the results. "If you've made your tweets private, or if you've deleted, you will not see them appear in the results, and the tweets are not kept longer than seven days in our index," says Bing.

And soon Facebook

The search had already begun to integrate these personal messages since last July. But he was not interested so far only son of personalities. On Al Gore, the unsuccessful candidate for the House Banche, the technology specialist Danny Sullivan through the actor midinettes Ryan Seacrest. Google, meanwhile, announced it has signed a partnership with Twitter to integrate its microbillets in real time, as today Bing. "We believe that our research results, as users will benefit from the integration of data per minute, and we look forward to this book that demonstrate how the tweets can enhance research in the coming months," welcomes on Google Blog Marissa Mayer, vice president of research and user experience. The Internet giant remains little to say about how contributions will be integrated member of Twitter in its results. Search engines are interested in other Web 2.0 sites that microblogging. Indeed, Bing announced that Facebook will soon incorporate in its results. There is no filter on how the site will be built. It would in any case the spam does not ferret in private profiles for up the eyes of all personal data of users.

Google will track users of iPhone and Android


Google Will he sweep the French specialists in audience measurement such qu'eStat Xiti or with its service 100% free? If the threat is already there for small sites, it could still get into power. Indeed, the new features in the latest version of Google Analytics will make this tool more appropriate for large sites, évoluan to better address a new category of users: the followers of the mobile Internet.


The mobile user path

Potentially it was possible to monitor any user visiting a Web site from your mobile, except those which he can not execute JavaScript code. A default now remedied by a new technical solution: a small server module (called a snippet) soon offered for download and post on servers script type PHP, Perl, JSP and ASPX. No need to use JavaScript when the page: this little piece of code executed at the Web server that will communicate the attendance data to Google Analytics. Google will also increase its development for mobile as it will soon be possible to track users of iPhone and Android applications since even Google Analytics. A development kit (SDK) and documentation are available for application developers even before the service is launched (soon).

Advanced features of treatment outcomes

Other major developments in the service analytics, Google Analytics focuses on advanced analytics. One can eg filter the data based on thresholds: display only pages that have reached at least 25 visits, or those whose bounce rate is below 30%. This filtering, combined with PivotTables emerged earlier this year, make Google Analytics a tool increasingly close to those found in spreadsheets or corporate decision-making tools. Like a platform for managing marketing campaigns, we can define goals in Google Analytics. Two new criteria emerge: the time spent on the site by users and the number of pages per visit. In order to facilitate the sharing of traffic information in the company, reports results may be shared by simple exchange of URLs. One wonders, however, that Google does not search here complementarity with its Google Apps.

A generation of intelligent alerts

Finally, a new feature, called Intelligence Analytics, is allowing webmasters to identify unusual data traffic. An algorithm goes back automatically spreads the most significant form of warning. The webmaster has to move a cursor to set the alert level system. It then automatically generates these alerts, either on site traffic on one day, the week or month.

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